Ever since the Tupac hologram, artists and companies have been debating on if they can use that appeal. It looks like they can. According to CMG, who handles publicity rights for deceased legends like Marilyn Monroe, James Dean, and Bettie Page. CEO, Mark Roesler said, “Fans can’t seem to get enough of them, [James Dean] is relevant now more than ever. He has high commercial appeal.”
It could be possible in the future, you turn on your TV and see a deceased celebrity endorsing a product.